When presenting your apparel products, showcasing the fit and flow are very important to getting happy and return customers. Flat lay photos just don’t cut it for a lot of consumers, they need to know how the product will look ON them, not hanging in a closet or sitting in a drawer. In today’s eCommerce market, there are multiple options open to businesses who wish to showcase their products on a human form. Mannequins, live models, and invisible mannequins each have their own good and bad traits, so it’s important to know which is right for your business.
Mannequins are the age-old tradition for apparel photographs. This type of photography is not only cost effective, but also creates a clear brand image across all product lines and allows a business to display their product in a uniform and clear way. Here at PENCIL ONE, we know the ins and outs of mannequin photos, and have a quick turn around of three to five business days so your business can have their product photos ready to be uploaded in no time. Whether its redoing your brand image or launching new products, we know the value of being consistent across all photos and pride ourselves on doing just that.
From a different perspective, having a human presence in your photos allows a customer to visualize how the products would actually look in an every day setting. It shows the folds and flow on someone who has moved and posed, and can allow a customer to visualize themselves in a product. These photos allow for a realism that is lost in mannequin photos. But choosing the right model, and dealing with contracts and the legal side of hiring a model can be a long process. That’s why we have our own contracted models ready to work with any type of product, all with varying ages and features perfect for helping push your specific brand image.
Using actual models however can not only an expensive, but also a time-consuming process, and the end result can leave your customers distracted by a face or arm gesture and not focused on your product. Invisible mannequins are a growing trend that allows businesses to show the realistic form and look of apparel, without the distractions of a human being. Flash sale sites like Amazon also love invisible mannequin shots as they abide by their white background requirements, so your business get to present your products in a unique and realistic way, without worrying about the shots going against the rules. Not every photography vendor is able to properly photography these types of photos. Most companies that are will charge double or triple the price for these types of photos as more effort goes into them than average mannequin photos. But here at PENCIL ONE we have streamlined the process and are able to offer our clients one of the most competitive rates on the market. We photograph, compile and edit your images so the end result is a beautiful, crisp, clear, invisible mannequin shot.
Regardless of the type of shot your business is looking for, there is no doubt that model photos can enhance a brand and draw in customers. And regardless of what kind of mannequin or model shot you are looking for, Pencil One is fully prepared to help your business stand out on the eCommerce market.